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CASE STUDIES

CASE STUDY: GENERAL MOTORS

The Challenge: In 1986, General Motors had lost ten points of market share and 75,000 jobs. Its image was tarnished and its leadership “out of touch.” GM needed a plan to re-establish contact, both with its employees and its customers – while building a profitable future.

The Process: Using the Sarkady Process, we developed and delivered the first ever, visionary leadership training program for the most senior 3,200 executives. GM’s CEO, Roger Smith, asked our CEO, Marc Sarkady, to facilitate a Strategic Management Team of the top 18 people and define the company’s vision and values, all of which culminated in a strategic retreat for GM’s top 1,000 people.

The retreat jump-started a company-wide dissemination of the new strategic vision and values, and ushered in a culture that valued dynamism and collaboration. A subsequent series of meetings with the heads of advertising agencies, newspapers and dealers led to a re-positioning of the brand relationship with customers.

The Result: Together we launched a campaign that led to a decade of revitalization and company renewal. Participants from our training program currently run General Motors. General Motors achieved record profits during the three-year program.